Sometimes you take your win and you go home, and Lori Senecal has decided that her time with CP+B will be heading on to new adventures come the end of 2017. She started her position as CEO of MDC Partners agency CP+B in March of 2015. Her time with CP+B is marked by her success with American Airlines, and her influence has been remarkable over the company as a whole. More details can be found on Crunchbase.
“Lori Senecal has been the perfect person to help CP+B becomes something new -” said Chuck Porter, CP+B co-founder, and chairman. Helping to change a company’s image and transform it into something new, reinventing it into “a global agency with the flexibility and nimbleness of an entrepreneurial start-up.” is a challenge that not everyone is up to.
Lori seems to have done the work she came to do, according to Porter. “Now that the structure is in place, Lori and I are developing the next-generation leadership team.” An important step for a company that was recently reinvented, and requires “careful and thoughtful decisions about the leadership… we’ll be prepared for a smooth transition when Lori retires at the end of the year.” This next step in the leadership of the company is already taking shape with Danielle Aldrich taking the position as President.
Lori has an auspicious history behind her, beginning with her graduation with a Bachelor of Commerce from McGill University. She’s started her service with McCann in 2003, until eventually becoming president of that company in 2007, where she served for 2 years. When she joined Kirshenbaum Bond Senecal & Partners in 2009, she began a distinguished history as CEO of companies that made important changes in their industries and benefited from her successful guidance. Her becoming CEO of Crispin Porter + Bogusky and subsequent departure is just another step in the path she’s established, and we’re excited to see what she does next. Check out their website lorisenecalglobalceo.com
Click here: http://inspirery.com/lori-senecal/