The Secret to EOS Lip Balm’s Quick Success

Curious customers might have already heard a little something about the EOS lip balm company with the amazing egg-shaped products. They may have seen their favorite celebrities sporting some of the vibrant and tantalizing colors on their lips when they were caught on camera by the Paparazzi. EOS lip balm is currently on the lips of millions of people. The company started out in 2007 and blew up over the past few years because of its innovation. Interested persons may want to know how the company went from being a newbie and an underdog, to a giant that has already earned more than $250 million. The co-founder of the company says that the secret lies in the evolutionary process.

EOS used a philosophy that was big on change. Some things in this world are meant to stay the same. Other things must change to succeed. Sanjiv Mehra wanted to create products that changed the game in the lip balm industry. The only way to do that was to change the units in a way that they would affect the consumers drastically on a visual, physical and mental level. Chapstick is an effective product, but it’s boring. The creators took a step away from the yawn able application cylinders and formed something that would feel good in the user’s hand. They also livened up the design and filled the balm with flavors that were not only tasty but tempting to smell. The idea was to entice the consumers from a pleasure anticipation aspect.

The plan worked well. Celebrities such as Kim Kardashian and Miley Cyrus spend a pretty penny on the product. Chapstick and Blistex got caught scratching their heads and wondering how they could continue to compete. The EOS success story proves that innovation can be quite positive for a business. EOS products are available online on eBay and Amazon. Also, check out