Academy of Art University Showcases the Future of Fashion Design

Step aside last year’s fashion and say hello to the future. Tomorrow’s styles will have a unique spirit to them, and San Francisco’s Academy of Art University has prepared up and coming fashion designers to make an impact on the industry.

During New York’s Fashion Week, the leading fashion event of the year, the school offered its 21st runway showcase. The edgy, fresh styles of the diverse talent the caught the industry’s eye. These BFA and MFA students presented two collections of menswear and five collections womenswear.

Hailing from China to the coastal U.S., these students wowed veterans with their forward-thinking ideas and craftsmanship. Each of the students displayed a keen fashion sense and creativity that the audience loved.

One designer Hailun Zhou, a designer seeking a MFA, created outfits using vinyl, PVC and fabrics of various materials that were inspired by her own photographs and experiences for a creative concept class. Another MFA student designer, Eden Slezin, created a design from vintage denim, inspired by San Francisco’s own individuality.

The Academy of Art University, a privately owned for-profit college, prepares students for distinguished careers in art, design, and communication through undergraduate and graduate programs that include certificate and portfolio development programs. Not only do students learn from professionals, but they also create in a supportive, diverse community that will nurture each one’s talent.

The school boast several famous alumni, including Rick Baker, and academy award winning makeup and special effects designer, fashion designer Kara Lacricks, and Deanna Flizmaurice, a Pulitzer Prize-winning photographer.

The school of about 12,600 students has 238 full-time teachers and 1154 part-time staff. It is the largest privately owned art and design school in the United States. It is accredited by the Western Association of Schools and Colleges. The campus is located in the South Market district of the city.

How Fabletics Has Used Reverse Showrooming to Win Over Customers

Fabletics, an athleisure clothing company founded by Kate Hudson, has been a popular choie for athletic clothes of all kinds since it was founded in 2013. Fabletics is most commonly known for its high quality products, which are sold an affordable price. The founders of Fabletics wanted to make comfortable, stylish clothing that would make people feel good while they worked out.

 

Opening in October 2013, the company quickly grew to England, France and Germany by July of 2014, and by November of 2015 had six retail stores in the US. Each month, Hudson shares her favorite outfits, which many customers appreciate. Numerous customers have said that Fabletics rivals Lululemon and Athleta, which are popular (but expensive) companies selling the same type of clothing. Not only are the leggings are said to be thick, so that others can’t see through them, but they are also great compression leggings for showing off figures. Another positive for busy customers is that Fabletics offers a monthly subscription box for around 50 dollars. This means that VIP members, (which is free to sign up for and has no monthly fee) can receive a box if they want, but will also pay 0 dollars if they choose not to order one. Fabletics has gotten great reviews over the years, and is continuing to grow to more locations around both the country and the world.

 

One thing that is different about Fabletics is the fact that it uses the “Reverse Showroom Technique.” Showrooming is when people browse for clothes or other items in store, but end up finding something cheaper somewhere else. But what is reverse showrooming? Due to the fact that Fabletics is much cheaper and offers the same quality as similar stores, customers browsing in places like Lululemon are more likely to come to Fabletics stores. This means that customers browsing in Fabletics won’t need or be able to find a much better price. What’s more, customers that try on an item in store have that item added to their online shopping cart, and it an come in their monthly subscription box. Customers must be a VIP member to do this, which means that 25% of customers walking through the door will become VIP members, added to the fact that around 40% are already members. That’s reverse showrooming. Taking browsing, which is typically a bad thing for companies, and turning it into a money making device.