When most people think of selling a profitable product; the last thing on their mind is water. However, bottled water is a billion-dollar industry that is growing by leaps and bounds. It is profitable because many people are turning to bottled water as a means to improve their health and they like the taste.
Ryan Emmons is a young entrepreneur that hails from the state of Hawaii. He had managed to capitalize on the bottled water market. The water is derived from a live volcanic source that frequently receive lots of rainfall and snow melt. Learn more about more Waiakea Water: http://www.grubstreet.com/2017/01/whats-the-best-bottled-water.html?mid=twitter_grubst
Emmons figured out a practical and economical way to capture this fresh water source from the volcanic source. His efforts were supported by other beverage barons who have helped to get his project up and started in 2014.
According to Baby Boomster, Emmons is only 22-years-old and he is the CEO of Waiakea Water. In the world bottled beverage marketers this is almost unheard of. Many (if not all) of the CEOs in this particular field are at least 50 and older. Emmons is clearly an anomaly among so many established and successful beverage bottled company leaders. Learn more about more Waiakea Water: https://www.10bestwater.com/brands/volcanic/
This young entrepreneur might not have the age and experience like his peers, but he certainly has the smarts and a sound perspective about how to market and operate his organization. PR News Wire said that since Waiakea water was first founded its market share had grown nearly 4000%. That is almost unheard for most products; especially for bottled water.
So why is Waiakea water such a big hit with consumers? Well, it has to do with the company’s ability to effectively market is brand and it also has to do with Waiakea’s great taste. The Mauna Loa volcano is the water source for Waiakea. As the fresh water rushes down the side of the volcano it absorbs magnesium, potassium and calcium. These minerals are great for the body. They provide a wide variety of health benefits.
Waiakea Water has been marketed to nearly 30 states. Each of these states and Emmons is trying to push get his products into the other remaining 20. He is also looking to expand into international markets.
This type of marketing activity would definitely give him a boost in sales. Since his products are so well received by different groups of people within the U.S. they will probably do well in international markets as well.
Waiakea’s 4000% increase in sales is something that Emmons did not plan for. However, he is really taking advantage of this opportunity to expand and grow his successful brand of bottled water.